Every channel was underperforming at the same time. Ads, SEO, referrals, direct. That is not a campaign problem. That is a market problem. Here is the exact process I used to diagnose it, reframe it for the client, and build a plan that matched the new reality.

Most ecommerce businesses don't have a data problem. They have a tagging problem. Every order that lands in your store contains signals about who bought, why they bought, and where they came from and most of it disappears the moment the confirmation email sends. Here's how to fix that.