Less overwhelm.
More momentum.

Streamline your systems, understand your data and market your business with purpose.

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Meet Amanda.

Black and white portrait of a smiling young woman with wavy hair, wearing a blazer and sitting on a chair against a plain background.

Marketing & Automation Specialist with 15+ years experience in helping businesses make sense of their digital marketing.

Amanda combines strategic thinking with a genuine love for making marketing feel less overwhelming.

Good marketing doesn't have to be complicated. It just has to work.

Marketing can feel like you're spinning a hundred plates at once.

My job? To help you see which plates actually matter, and put systems in place so you're not constantly scrambling.

Reach Out For A Chat

What I Do

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  • Most accounts are structurally broken before a single dollar is spent. The campaign naming means nothing. The bid strategies are set and forgotten. Broad match is running unchecked. PMax is cannibalising Shopping and nobody has noticed. I audit from the foundation and rebuild around what actually converts.

    What that looks like in practice:

    • Campaign intent tiers built around how people actually search

    • Bid strategy logic matched to where each campaign sits in the funnel

    • Search term scoring to find what to keep, what to exclude and what to build on

    • Negative keyword architecture that protects budget without blocking conversions

    • PMax containment and asset group structure that stops it eating everything

    • Shopping feed audits that fix the data problems killing your visibility

    I have managed accounts across New Zealand, Australia and the USA, significant spend, multiple industries. The accounts that perform are the ones that were built right. Not just optimised harder after the fact.

  • Most businesses show up by accident. A bit of SEO here, a Google listing there, nothing connected. I build visibility deliberately across every channel your customers are using to find answers.

    What that looks like:

    • SEO structure and on page optimisation aligned to what paid search is already targeting

    • Technical SEO that fixes the foundation before adding more content on top

    • AI and GEO visibility so your brand shows up in generated answers not just blue links

    • Schema and entity building so AI systems understand what your business actually does

    • Search demand analysis before a single dollar is spent

    • Competitor visibility mapping so you know exactly where the gaps are

  • Most businesses are sitting on data they cannot use. Orders come in, customers buy, traffic runs and none of it is connected in a way that tells you anything useful. I build the infrastructure that changes that.

    What gets built:

    • Order level tagging across source, product type, customer type and value bracket

    • Customer profiles that update automatically as behaviour changes

    • Segmentation logic that reflects how your customers actually move through the business

    • Shopify and platform data structured so it compounds rather than disappears

    • A single source of truth you can make decisions from

    I have built full tag taxonomies that classify every order across a dozen dimensions and write back to customer profiles in real time. Most agencies skip this work entirely because it is hard. It is where the real edge sits.

  • Standard reporting tells you what happened. It does not tell you why or what to do about it. I pull live data across Google Ads, GA4 and connected platforms and find what gets missed.

    What I look for:

    • The campaign running at a fraction of target ROAS that is dragging the whole account

    • The demographic segment converting at half the rate of everything else

    • The tracking break that went unnoticed for weeks

    • The spend anomaly nobody flagged until it had already cost real money

    • The search terms that look relevant but have never converted once

    • The channel attribution that does not match what is actually driving revenue

    I have identified six figure revenue gaps for clients whose accounts looked fine on paper. That is what this level of analysis actually looks like.

  • Leads come in and go quiet. Customers buy once and disappear. Traffic runs but the conversion rate does not move. These are not channel problems. They are systems problems.

    What I build:

    • Automated follow up so leads do not fall through the gaps

    • Structured customer journeys from first touch through to repeat purchase

    • Reporting loops that tie spend back to real revenue outcomes

    • Operational systems that reduce the manual drag on your team

    • Clear visibility over how leads move through your business end to end

    The goal is a business where the marketing works consistently without you being the bottleneck.

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Recent Insights

  • Old Frameworks. Real Data. Better Answers.

    Every channel was underperforming at the same time. Ads, SEO, referrals, direct. That is not a campaign problem. That is a market problem. Here is the exact process I used to diagnose it, reframe it for the client, and build a plan that matched the new reality.

    Read More

  • Your Order Data Is a Business Asset. Most Ecommerce Stores Treat It Like a Bin Bag.

    Most ecommerce businesses don't have a data problem. They have a tagging problem. Every order that lands in your store contains signals about who bought, why they bought, and where they came from and most of it disappears the moment the confirmation email sends. Here's how to fix that.

    Read More

  • "Amanda is a real asset in any business. Her critical thinking skills and practical problem solving mindset are excellent, and at the level you generally only find in the top tier consulting houses such as McKinsey and BCG. I would recommend her without question."

    Andy Smith
    Director, Axon Guidance Ltd

  • "I have been blown away by her knowledge, her ability to get things moving quickly and smoothly, to find solutions for problems I didn't even recognise. She implemented actions that increased lead generation by 200% in a matter of weeks."


    Hannah Collins
    Your Critter Sitter, Sydney

  • "Amanda is a true asset to any company who needs digital marketing data and analytics work. She's super fast at coming up with solutions, her implementation skills are on par with any global trends, and she's very personable and a vibrant team member to have around."

    Meredith Noonan
    Marketing Manager, Core-Education NZ

  • "Amanda managed all my social media, and the difference was incredible — it felt like this part of my business was on autopilot. We were hitting our goals, and I constantly got asked, 'Who does your social media? It's amazing!'"

    Andy Jacques
    The Good Home, Christchurch NZ

  • "Amanda has been instrumental in creating systems, marketing ideas and strategies. She is always on point and up to date with all the latest ideas, changes and happenings in the digital world. On top of all that, she's super fun to work with!"

    Bel Roach
    Trail Blazers, Australia

  • "Amanda is an experienced market researcher who has proven to be a valuable resource. She quickly understands needs for comprehensive subject reviews and analyzes information in a way that is practical and relevant to the project."

    Cheryl Lockhard
    Partner at Omni Consulting, Canada

Ready to Dominate?

Get in touch & get ready to unleash a new wave of revenue for your business!