Meet Amanda Hawke
Clarity. Systems. Marketing That Actually Works.
Based in New Zealand with my husband Jamie and son Max, I combine strategic thinking with a genuine love for making marketing feel less overwhelming.
With over 15 years in digital marketing, I’ve worked across retail, hospitality, education, property, and professional services ,managing multi-million dollar budgets and leading performance across Australia and New Zealand.
Most recently, I led Google Media strategy across a $4.5M+ annual portfolio, responsible for performance, structure, and commercial outcomes across both lead generation and ecommerce.
Before that, I worked as a Performance Manager, helping businesses turn data into clear decisions and improve how their marketing actually performs.
Most businesses don’t have a marketing problem.
They have a clarity problem.
Too many channels. Too much noise. Not enough structure.
I take a full view of your marketing — paid, organic, email, and tracking — to identify what’s working, what’s wasting your budget, and what needs to change.
Then we build a system that delivers consistent, measurable results.
My Approach
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Channels do not perform in isolation and I do not manage them that way.
I build the connections between acquisition, conversion and retention so the whole system compounds, not just individual campaigns.
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Most accounts are flying partially blind.
I set up tracking properly, cut the noise from reporting and make sure you know exactly what is working, what is wasting budget and where the real opportunity is.
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Search, shopping and performance campaigns built around intent and account structure.
I manage significant spend across Google and the focus is always the same, qualified traffic that converts, not volume for its own sake.
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The businesses that win long term are the ones who own their customer data.
I build the tagging, segmentation and reporting infrastructure that turns raw activity into something you can actually use to make decisions.
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Good marketing runs without constant manual input.
I build the operational layer that keeps campaigns, reporting and follow-up moving so you are not the bottleneck.
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A clear plan, priorities ranked and someone who can actually execute it. No theoretical frameworks, no 40-page documents that do not get used.
My approach is simple, clarity first, then execution.
I work alongside you to understand how your marketing is actually performing, not just what’s live. That means looking across your full ecosystem — paid, organic, email, tracking and connecting the dots.
From there, everything is built around what drives results.
THE RESULT
You move from disconnected activity to a structured system that works, is measurable, and improves over time.
