Your customers have started asking a machine instead of Google.
Not everyone. Not yet. But the ones who do are further down the path than a searcher ever was. They ask a direct question and take a short answer, often naming one or two businesses.
You are either named in that answer or you are not.
Here is what nobody has bothered to tell you. Getting named is not a mystery and it is not endless. It comes down to seven things, and none of them require a rebuild, a retainer, or a single blog post.
Most of it is plumbing. Boring, unglamorous plumbing that takes an afternoon and that almost no small business has done, which is exactly why doing it works.
This gives you the seven checks in the order they have to be done, and a prompt for each one that does the heavy lifting.
What is inside
A scorecard so you know where you stand in two minutes
Check 1. Let the robots in. The setting your host may have switched on without telling you, that makes the other six pointless.
Check 2. Say who you are, the same way, everywhere. NAP consistency and the entity statement machines can match against a question.
Check 3. Give machines the facts in machine language. The three schema types you need and the ones you can ignore.
Check 4. Find out what is actually indexed. Search Console, your sitemap, and the errors you have never looked at.
Check 5. Claim all three map platforms, not just Google. Why Bing suddenly matters again and what feeds Siri.
Check 6. Get your story corroborated. Profiles, matching details, and the sameAs link.
Check 7. Answer the questions people are too polite to ask you. The FAQ that turns findable into recommended.
Nine numbered prompts, one per check with two on the checks that need them, plus a bonus scoreboard prompt you run every ninety days to see whether it worked.
Who this is for
Owners and operators who run their own website or can reach the settings
Local and service businesses that live or die on being found
Freelancers and marketers who want a repeatable checklist to run on client sites
Who this is not for
Anyone after a content strategy. This is the visibility layer, not a growth plan.
Anyone after done for you. You do the work. The prompts make it fast.
Format
21 page PDF. Instant download. Twenty minutes to read, one afternoon to do.
Your customers have started asking a machine instead of Google.
Not everyone. Not yet. But the ones who do are further down the path than a searcher ever was. They ask a direct question and take a short answer, often naming one or two businesses.
You are either named in that answer or you are not.
Here is what nobody has bothered to tell you. Getting named is not a mystery and it is not endless. It comes down to seven things, and none of them require a rebuild, a retainer, or a single blog post.
Most of it is plumbing. Boring, unglamorous plumbing that takes an afternoon and that almost no small business has done, which is exactly why doing it works.
This gives you the seven checks in the order they have to be done, and a prompt for each one that does the heavy lifting.
What is inside
A scorecard so you know where you stand in two minutes
Check 1. Let the robots in. The setting your host may have switched on without telling you, that makes the other six pointless.
Check 2. Say who you are, the same way, everywhere. NAP consistency and the entity statement machines can match against a question.
Check 3. Give machines the facts in machine language. The three schema types you need and the ones you can ignore.
Check 4. Find out what is actually indexed. Search Console, your sitemap, and the errors you have never looked at.
Check 5. Claim all three map platforms, not just Google. Why Bing suddenly matters again and what feeds Siri.
Check 6. Get your story corroborated. Profiles, matching details, and the sameAs link.
Check 7. Answer the questions people are too polite to ask you. The FAQ that turns findable into recommended.
Nine numbered prompts, one per check with two on the checks that need them, plus a bonus scoreboard prompt you run every ninety days to see whether it worked.
Who this is for
Owners and operators who run their own website or can reach the settings
Local and service businesses that live or die on being found
Freelancers and marketers who want a repeatable checklist to run on client sites
Who this is not for
Anyone after a content strategy. This is the visibility layer, not a growth plan.
Anyone after done for you. You do the work. The prompts make it fast.
Format
21 page PDF. Instant download. Twenty minutes to read, one afternoon to do.
