Digital Insights
To help you gain control of your marketing.
How to Get Your Business Found by AI: The 7 Point Check
Seven things decide whether ChatGPT, Gemini and Copilot can find you, trust you and name you. It is a finite list, mostly plumbing, and almost no small business has done it. Here is all seven, in the order they have to be done.
How to Write an FAQ That Gets Your Business Recommended by AI
Ask the AI tools what they need before recommending a business like yours, then answer those exact questions with real numbers. It is the check most people skip and the one that moves the needle furthest.
What Is sameAs Schema and Why Do Your Social Profiles Need to Match?
A business that exists only on its own website is making a claim. One that appears in eight places saying the same thing is a fact. sameAs is how you tell machines those eight places are all you.
What Schema Markup Does a Small Business Website Actually Need?
Three types, not eleven. LocalBusiness or Organization, Service, and FAQPage. Here is what each one does, how to check what you already have, and how to generate the rest without writing a line of code.
What Is an Entity Statement, and Why Does AI Need One?
Three plain sentences that tell machines what your business is, where it is and who it serves. Most sites have a mission statement instead, which is worse than nothing. Here is the formula, a worked example and where to put it.
Is Your Website Blocking AI Crawlers? How to Check in 90 Seconds
Your host may have blocked GPTBot and ClaudeBot without telling you. Nothing breaks visibly when it happens, which is why nobody notices. Here is how to read your robots.txt in ninety seconds and what to delete.
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