Seven things decide whether ChatGPT, Gemini and Copilot can find you, trust you and name you. It is a finite list, mostly plumbing, and almost no small business has done it. Here is all seven, in the order they have to be done.

Three plain sentences that tell machines what your business is, where it is and who it serves. Most sites have a mission statement instead, which is worse than nothing. Here is the formula, a worked example and where to put it.

Your host may have blocked GPTBot and ClaudeBot without telling you. Nothing breaks visibly when it happens, which is why nobody notices. Here is how to read your robots.txt in ninety seconds and what to delete.