A page that is not indexed cannot be found, cited or recommended, and it still loads perfectly well in your browser. Here is where Search Console hides that number, what each reason means, and which ones to ignore forever.

A business that exists only on its own website is making a claim. One that appears in eight places saying the same thing is a fact. sameAs is how you tell machines those eight places are all you.

Three types, not eleven. LocalBusiness or Organization, Service, and FAQPage. Here is what each one does, how to check what you already have, and how to generate the rest without writing a line of code.

Three plain sentences that tell machines what your business is, where it is and who it serves. Most sites have a mission statement instead, which is worse than nothing. Here is the formula, a worked example and where to put it.

Your host may have blocked GPTBot and ClaudeBot without telling you. Nothing breaks visibly when it happens, which is why nobody notices. Here is how to read your robots.txt in ninety seconds and what to delete.